June 2023 Topic: The need my business meets is… (What does your business solve for your clients?).
By Cheryl Clark with Clark Strategies
What need does my business, Clark Strategies, meet for my clients?
I always like to use analogies.
Clark Strategies is the public swimming pool!
Learning to swim? Come on in!
Learning to dive? Come on in!
Want to sit on the side and dip your toes? Have a seat!
Want to sit on a lounge chair and just watch? Grab a chair!
Want to teach others how to swim? Reach out and help!
Want to be a lifeguard? Sit up there and keep an eye on us!
Want to help someone who is drowning? Dive in!!
A place for entrepreneurs and business owners to gather and meet. A place for all no matter what level they are at. A place to learn, grow, or use your growth to help others. A place to watch and witness others doing laps! A place… to call ‘your community’.
At least all of that is my hope!
#clarkstrategies has a few different angles but the connecting of the business community is my favorite. Why? I get to sit in their energy, their space, see them splash and play, then grow and go. That is where it is at for me.
Is it how I monetize? No. Frankly, this aspect of my business costs my business weekly.
My time to populate events, paying Zoom for the account we use to meet, working connections after, and postings about events, working calendars, and agendas so we are on task – costs – but the rewards far outweigh the costs involved for me and for many others.
Where my takeaway may not be in dollars – my takeaways in knowledge, friendships, and support are so valuable to me in everything else my business does and gets involved in.
As a result of the community “swimming”, I have learned how to dive, and know I have seasoned swimmers available if I holler for help, I have observed from the sidelines as others wade in the water and rested with them and so much more.
Come on in! The water is perfect and the company is even better.
