November Topic: Who do you REALLY work for? Do research and discover who really owns your company or favorite products.
By Cheryl Clark with Clark Strategies
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R-2 – Roller By, Inc.
What is this you may ask? It is my absolute favorite pen ever! It is a dollar-store item!
True story – I go to the Dollar Tree every now and then and buy multiple packages of them, so I never run out. They come in multiple colors, and you can bet I own every color they do come in, but I only buy multiples of the blue and black inked ones (the ones I use most commonly or the ones I expect others in my office area to steal).
If I opened my drawer beside my desk, you would see there are five to six packages of the blue and black inked R-2 Rollers sitting there just waiting to be used. They come two to a pack so you can do that math!
However…
What a learning curve it was using this product to do this blog challenge! Discover who really owns my favorite product? I chose this pen before I knew what choosing this pen would truly mean.
It taught me a rather large lesson.
Go ahead Google my favorite pen! This task is easily done and right away up comes page after page of where you can purchase it! I truly never knew it was available anywhere else but the Dollar Tree, so I sure learned a small lesson here! The Dollar Tree retail store is not the only distributor, and well I can say I let out a small happy sigh knowing should my local store ever not have stock, I have options!
Go ahead and Google my favorite pen and learn about who owns it, how it came to be, how many are sold, what countries it is sold in, find reviews on it, find how long the company has been in business, who the founder is, what their mission and or value statement is and where we can send them a thank you card!
Good luck!
I aborted my mission but not before several attempts of putting in various words and re‑arranging said words in hopes of finding what I was in fact looking for. Roller Pen, Roller pen by Inc., Pens by Inc., R2 Pens, R2 Pens by Inc., R2 Pens made by Inc., and so on and so on.
I wanted a warm fuzzy moment. I wanted to read thousands of these pens are sold every day across the globe and that the owner of Inc. is a huge humanitarian with a heart of pure gold. I wanted to read they have been in business for 15 years and are a stable company that will aways be around. I wanted to read…. I wanted to read!
Instead, I got page after page of where to buy!
Oh, the learning moment for me – thanks to this blog topic.
Is it still my favorite pen? Absolutely. However, I feel like now it’s lacking a further connection. I don’t know how else to articulate this. Will I still buy it? Yes – FOR NOW. Historically those words “FOR NOW” would not be there if I found a ‘story’ to buy into with my heart and brain – I am buying in with my debit and credit card but now I feel like my heart and brain are lacking a buy-in moment that so easily could have been there.
If your Google skills are better than mine – Hook me up will ya!?