June 2023 Topic: The need my business meets is… (What does your business solve for your clients?).
By Suzy Rawlins with Roots and Boots with Suzy Rawlins
Just over fourteen years ago, I was introduced to a Mary Kay product that solved so many of my skincare needs. At that time, I was not even aware of how much I also needed a circle of women in my corner supporting and cheering me on. When I share products and services with customers it is so much more than a sale. It is about filling a need.
When I think of how the products and my service have filled a need, so many stories come to mind. I started out on this journey to be an entrepreneur and to support my family, not realizing how many lives I would touch and how many would forever touch mine.
About seven years ago, my family and I moved all the way across town to a new community. That meant joining new networking groups and engaging in new Facebook communities to get to know the community and introduce myself. I met a young mama who booked a makeover with me. She did not have a sitter, so she brought her kids. I asked my boys to entertain the little ones so this mama could have some quality “me time”. When we first met, she told me that she had not taken care of her skin or worn makeup since her kids were born 4 years prior to our session. As she tried the products, I could tell she was really enjoying some pampering and fun. We laughed a lot. She then applied a “dash out the door look” with makeup. My favorite part of an appointment with clients is to ask them to look in the mirror and give themselves a compliment. This mama smiled so big, and I could tell she saw the woman she was before becoming a mom.
Another cool thing about this business is the opportunity and how it brings people together that might not have ever met. Two young ladies chose to join my team about three months apart. It was through our team training that they really got to know each other and developed a forever friendship. About a year after meeting, they both, for different reasons, would end up moving to another state and living an hour apart. Both ladies needed this friendship more than they knew. This story has always touched my heart because their introduction to a product became an opportunity for a friendship to be born.
So, when I say that my mission is more than selling lipstick, I really mean it. True, you give a girl the right lipstick, and she can conquer anything, but it is not lipstick at all; it is the confidence you give her. This business has fulfilled so many needs for my family and me. It has helped me develop into the person I am today because of the relationships and people who have blessed my life.
I am eternally grateful to the woman, the legend Mary Kay Ash for starting this company and giving so many women a place to bloom. It is because of her courage that so many have great skin, confidence, and opportunities.
