November Topic: Who do you REALLY work for? Do the research and discover who really owns your company or favorite products.
By Jill Vater with Jianna Studio Designs
I would have thought that I worked for myself.
But, in fact, I really work for my potential clients, providing people with greeting cards to uplift, Inspire, and comfort them.
There are generic categories for greeting cards: birthday, get well, sympathy, thinking of you, etc. They are created in mass quantities and basically have the same feel and look to them.
I want to change that by making them special and from the heart which is why my cards are created with handmade paper with seeds to plant. Jianna Studio Design cards make giving and receiving a memorable experience.
Planting seeds into the hearts of your loved ones to uplift, inspire, and comfort them.
The major key players in the greeting card industry in the United States listed in the Greeting Cards Market Report are: Hallmark Cards and American Greetings (as of March 10, 2022).
You may wonder: what are the most popular greeting cards – in terms of everyday cards? Birthday cards are the most popular, followed by sympathy, thank you, wedding, thinking of you, get well, new baby, and congratulations. Birthday cards account for over 50% of the total cards sold (as of January 27, 2022).
Let me take this opportunity to share with you some options for what to write in a greeting card.
Start with “dear” or even “dearest.” Or try “hi” or “hello” or the old-school charm of “greetings.” Add the recipient’s name and you’re off!
Next, write your message on a spare piece of paper first. It’s best to avoid writing directly on the card until you’ve crafted your preferred message. Then, let them know why you are writing. If you’re sending a greeting card that already explains it, skip this step. Otherwise, let the recipient know what got you thinking of them today.
How do you write a heartfelt message or a meaningful letter?
- DO write about anything special, entertaining, or touching that’s happened lately.
- DO write about interesting or significant events in your past and lessons you’ve learned from them.
- DO include anything personally relevant to your reader, like shared interests or hobbies.
How do you end a heartfelt card? Here are some ways to end a letter or a card:
- Best Regards,
- Best Wishes,
- Fare thee well,
- Hope this helps,
- Kind wishes,
- Neighborly Yours,
- Stay tuned, or
- Warmly.
There are so many ways to write a greeting card. Just remember who the card is going to and what purpose or need it provides or fills for that specific individual.
Write the words freely from your heart. It will mean more to the person reading the card.
